This overview introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever-changing industry. Illustrated and full of attention-grabbing features, the text highlights issues and opportunities of importance to students who are considering careers in retailing.
Publisher: Bloomsbury Publishing PLC ISBN: 9781563672286 Number of pages: 472 Weight: 1016 g Dimensions: 235 x 187 x 35 mm
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