With crisp and insightful contributions from 47 of the world's leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of `radio frequency identification' (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages: 462
Weight: 877 g
Dimensions: 235 x 155 x 26 mm
Edition: 2nd ed. 2010
From the reviews:
"The book `Retailing in the 21st Century' improves contemporary retailing's public image, enhances the knowledge of its practioners, and stimulates further retailing research. ... Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)
From the reviews of the second edition:
"Manfred Krafft and Murali Mantrala, have successfully brought together an impressive list of 48 authors who include industry experts and leading academic scholars from Europe, the USA, Australia, and India. ... Overall, I believe that practitioners as well as academics will strongly benefit from this book and find it stimulating and thought-provoking. ... it provides good insight about retailing ... . A selective reading would benefit anyone who hopes to succeed in tomorrow's retail environment."--- (Ardhendu Shekhar Singh, Journal of Consumer Marketing, Vol. 28 (7), 2011)
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