Retail Strategy: Planning and Control (Paperback)
  • Retail Strategy: Planning and Control (Paperback)
zoom

Retail Strategy: Planning and Control (Paperback)

(author)
£47.99
Paperback 448 Pages / Published: 05/05/2000
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.

Publisher: Palgrave Macmillan
ISBN: 9780333752357
Number of pages: 448
Weight: 889 g
Dimensions: 235 x 155 x 25 mm

You may also be interested in...

The Department Store
Added to basket
The London Market Guide
Added to basket
Sold Out
Added to basket
£14.99
Paperback
The Rise And Fall Of Marks & Spencer
Added to basket
The Truth About IKEA
Added to basket
The Village Shop
Added to basket
£5.99
Paperback
The Retail Champion
Added to basket
£24.99
Paperback
Logistics and Retail Management
Added to basket
The Mango Story
Added to basket
£16.99
Paperback
The Connected Company
Added to basket
£17.99
Paperback
Sold to the Man With the Tin Leg
Added to basket
Retail Marketing Management
Added to basket
Welcome to Big Biba
Added to basket
Shopping, Seduction & Mr Selfridge
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.