• Sign In / Register
  • Help
  • Basket0
Retail Product Management: Buying and merchandising (Hardback)
  • Retail Product Management: Buying and merchandising (Hardback)

Retail Product Management: Buying and merchandising (Hardback)

Hardback 300 Pages / Published: 30/09/2014
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Publisher: Taylor & Francis Ltd
ISBN: 9780415577571
Number of pages: 300
Weight: 794 g
Dimensions: 248 x 171 x 20 mm
Edition: 3rd New edition


`The very definition of retailing has at its heart the successful procurement and management of products and assortments, which anticipates the needs of a firm's target consumers. No amount of window dressing or technology will make up for mistakes made here. Rosemary Varley has been writing intelligently on this subject for over ten years. This is a welcome revision of her thoughtful and accessible text, addressing the contemporary challenges faced by retail product managers.' - Dr. Jonathan Reynolds, University of Oxford, UK

`This thorough book fills a gap and provides students and professional readers with much useful material' - E. B. Howard, Emeritus Fellow, Green Templeton College and Oxford Institute of Retail Management, UK

`Provides an accessible, clear and comprehensive account of the complex issues, challenges and opportunities that are associated with superior retail product management.' - Professor Christopher Moore, Glasgow Caledonian University

`Unlike many texts, this book does not treat merchandising independent of other retail functions. As such, it is able to capture more accurately real-world concerns. In this updated edition, the increased use of figures and examples make the text even more accessible and exciting to students.' - Leng Ho Keat, Assistant Professor, Nanyang Technological University, Singapore

You may also be interested in...

Sold to the Man With the Tin Leg
Added to basket
Added to basket
Behind the Counter
Added to basket
The Mango Story
Added to basket
The Retail Champion
Added to basket
The Village Shop
Added to basket
The Wal-Mart Effect
Added to basket
Logistics and Retail Management
Added to basket
Starting Your Own Shop
Added to basket
The Truth About IKEA
Added to basket


Please sign in to write a review

Your review has been submitted successfully.