Retail Marketing (Paperback)
  • Retail Marketing (Paperback)
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Retail Marketing (Paperback)

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£60.99
Paperback 576 Pages / Published: 26/03/2015
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

Publisher: Wolters-Noordhoff B.V.
ISBN: 9789001807924
Number of pages: 576
Weight: 930 g
Dimensions: 248 x 171 mm

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