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Retail Management, Global Edition (Paperback)
  • Retail Management, Global Edition (Paperback)
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Retail Management, Global Edition (Paperback)

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£57.99
Paperback 592 Pages / Published: 05/10/2017
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For courses in Retail Management.

A contemporary text that helps students thrive in today's retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

Publisher: Pearson Education Limited
ISBN: 9781292214672
Number of pages: 592
Weight: 100 g
Dimensions: 100 x 100 x 100 mm
Edition: 13th edition

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