The text that helps students thrive in today's retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
Publisher: Pearson Education Limited
Number of pages: 620
Weight: 1268 g
Dimensions: 277 x 217 x 23 mm
Edition: 12th edition
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