Retail Management: A Strategic Approach (Hardback)
  • Retail Management: A Strategic Approach (Hardback)

Retail Management: A Strategic Approach (Hardback)

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Hardback 624 Pages / Published: 10/07/2012
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The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

Publisher: Pearson Education (US)
ISBN: 9780132720823
Number of pages: 624
Weight: 1370 g
Dimensions: 276 x 216 x 25 mm
Edition: 12th Revised edition

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