
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing (Paperback)
Karin Pennemann (author)
£69.99
Paperback
179 Pages /
Published: 06/06/2013
- We can order this from the publisher
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783834944917
Number of pages: 179
Weight: 2653 g
Dimensions: 210 x 148 x 11 mm
Edition: 2013 ed.
You may also be interested in...
Please sign in to write a review
Sign In / Register
Not registered? CREATE AN ACCOUNTCREATE A plus ACCOUNT
Sign In
Download the Waterstones App
Would you like to proceed to the App store to download the Waterstones App?
Click & Collect
Reserve online, pay on collection
Alternatively, for multiple items you may find it easier to add to basket, then pay online and collect in as little as 2 hours, subject to availability.
Alternatively, for multiple items you may find it easier to add to basket, then pay online and collect in as little as 2 hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at