Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing (Paperback)
  • Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing (Paperback)
zoom

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China - Handel und Internationales Marketing Retailing and International Marketing (Paperback)

(author)
£69.99
Paperback 179 Pages / Published: 06/06/2013
  • We can order this

Usually dispatched within 3 weeks

Important information: this item can only be delivered to a UK address. More information
  • This item has been added to your basket
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783834944917
Number of pages: 179
Weight: 2653 g
Dimensions: 210 x 148 x 11 mm
Edition: 2013 ed.

You may also be interested in...

Selling to Win
Added to basket
£14.99
Paperback
Building Strong Brands
Added to basket
Launch
Added to basket
£12.99
Paperback
The Trusted Advisor
Added to basket
Decoded
Added to basket
£19.99
Hardback
High Performance Sales Strategies
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Growth Hacker Marketing
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Hegarty on Creativity
Added to basket
Everybody Writes
Added to basket
£18.99
Hardback
Life's A Pitch
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Marketing For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.