Retail Internationalization in China: Expansion of Foreign Retailers (Hardback)Lisa Qixun Siebers (author)
Hardback 208 Pages / Published: 19/07/2011
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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Publisher: Palgrave Macmillan
Number of pages: 208
Weight: 477 g
Dimensions: 229 x 152 x 18 mm
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