Retail Confidential (Paperback)Joe Cushnan (author)
Paperback 220 Pages / Published: 31/07/2010
- We can order this
The recession is creating havoc in the retail sector. This guide is essential reading for anyone already in - or planning to enter - the sector. "Retail Confidential" is a practical, no-nonsense guide to succeeding in the retail trade, written by well-known writer and broadcaster (and retail consultant), Joe Cushnan. Based on over 30 years experience in and around the retail trade, this book is packed with advice on what to do and what not to do to manage a successful retail business. Areas covered include: how to keep the business simple; how to keep the business honest; how the customer is not always right but is always essential and sometimes surprising; how a customer diary exposes the good, bad and ugly state of service; how to recruit the right staff for your business; how to sell, sell, sell and do it well, well, well; and much more...
Publisher: Management Books 2000 Ltd
Number of pages: 220
Weight: 400 g
Dimensions: 210 x 148 x 14 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at