Retail Category Management (Paperback)
  • Retail Category Management (Paperback)
zoom

Retail Category Management (Paperback)

(author), (author)
£78.49
Paperback 128 Pages / Published: 14/04/2011
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it-even those not versed in category management.

Publisher: Pearson Education (US)
ISBN: 9780135152089
Number of pages: 128
Weight: 260 g
Dimensions: 273 x 227 x 4 mm

You may also be interested in...

The Shop Girls
Added to basket
£8.99
Paperback
Department Stores
Added to basket
£7.99
Paperback
The Village Shop
Added to basket
£5.99
Paperback
Bare Essentials
Added to basket
£45.90
Paperback
Principles of Retailing
Added to basket
A Theory of Shopping
Added to basket
Sold to the Man With the Tin Leg
Added to basket
Shopgirls
Added to basket
£7.99
Paperback
Start and Run a Shop
Added to basket
The London Market Guide
Added to basket
Shopping, Seduction & Mr Selfridge
Added to basket
The Wal-Mart Effect
Added to basket

Please sign in to write a review

Your review has been submitted successfully.