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Retail Buying: From Basics to Fashion (Paperback)
  • Retail Buying: From Basics to Fashion (Paperback)

Retail Buying: From Basics to Fashion (Paperback)

Paperback 560 Pages / Published: 17/09/2012
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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781609012779
Number of pages: 560
Weight: 1165 g
Dimensions: 244 x 189 x 37 mm
Edition: 4th Revised edition

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