Authors from science and industry alike discuss how the traditional retail industry can adapt to digitization and how, besides new competition from pure eCommerce players, new opportunities to fascinate consumers with new smart services are arising. In this context, the book discusses changes in business models and value chains, new processes and technologies, and the transformation of the enterprise as a whole (with its employees).
In addition, the book puts forward key strategies, especially those designed to help mainly stationary retailers compete with the rapidly growing revenues of online trade and eCommerce. It introduces an intelligent blend of traditional, stationary trading with eCommerce, and online trading components. It presents concrete examples of how integrated processes and technologies, data management, suitable equipment and trained sales staff can pave the way for smart services. The book shows practical approaches to successful transformation and a number of cases from leading retail companies. Given its combination of recent research findings and best practices, the book offers a valuable read for both managers and researchers.
Publisher: Springer International Publishing AG
Dimensions: 235 x 155 mm
Edition: 1st ed. 2018
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