Resurgence: The Four Stages of Market-Focused Reinvention (Hardback)
  • Resurgence: The Four Stages of Market-Focused Reinvention (Hardback)
zoom

Resurgence: The Four Stages of Market-Focused Reinvention (Hardback)

(author), (author), (author)
£18.99
Hardback 256 Pages / Published: 18/03/2014
  • In stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

Publisher: Palgrave Macmillan
ISBN: 9781137278616
Number of pages: 256
Weight: 427 g
Dimensions: 243 x 164 x 23 mm

You may also be interested in...

Web Marketing All-in-One For Dummies
Added to basket
The Fire Engine That Disappeared
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
Everybody Writes
Added to basket
£18.99
Hardback
Contagious
Added to basket
£9.99
Paperback
Hegarty on Creativity
Added to basket
SPIN (R) -Selling
Added to basket
£22.99
Paperback
The Challenger Sale
Added to basket
Brand Psychology
Added to basket
£29.99
Paperback
FT Essential Guide to Business Writing
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Hooked
Added to basket
£12.99
Hardback
The 22 Immutable Laws Of Marketing
Added to basket

Please sign in to write a review

Your review has been submitted successfully.