Resisting McDonaldization (Hardback)Barry Smart (editor)
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The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically developed. The book enlarges our understanding of how everyday life is structured by new standards of bureaucratic control and performance-related criteria and plays a major role in illuminating how identity and practice are structured today. The volume concludes with a response from George Ritzer.
Publisher: SAGE Publications Inc
Number of pages: 272
Weight: 530 g
Dimensions: 234 x 156 mm
`Consumer capitalism may be spreading everywhere, but not without opposition. As Resisting McDonaldization shows, a wide variety of people and movements struggle to maintain the local, to combine economic development with greater equality and justice, and to pursue alternative visions of the global future. The essays are trenchant and timely' - Craig Calhoun, New York University, USA