Resistance is Useless: The Art of Business Persuasion (Paperback)
  • Resistance is Useless: The Art of Business Persuasion (Paperback)

Resistance is Useless: The Art of Business Persuasion (Paperback)

Paperback 278 Pages / Published: 24/01/2003
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This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
Change anyone's opinion on any subject.
Transform a lynch mob into your most devout supporters.
Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
Understand how a perfect product demonstration can get you hurled into the street by security.
Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841124698
Number of pages: 278
Weight: 420 g
Dimensions: 232 x 165 x 16 mm

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