Resistance is Useless: The Art of Business Persuasion (Paperback)
  • Resistance is Useless: The Art of Business Persuasion (Paperback)
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Resistance is Useless: The Art of Business Persuasion (Paperback)

(author)
£12.99
Paperback 278 Pages / Published: 24/01/2003
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This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion -- a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: aeo Change anyonea s opinion on any subject. aeo Transform a lynch mob into your most devout supporters. aeo Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customera s fingers with a hammer. aeo Understand how a perfect product demonstration can get you hurled into the street by security. aeo Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841124698
Number of pages: 278
Weight: 480 g
Dimensions: 237 x 164 x 15 mm

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