Researching the Public Opinion Environment: Theories and Methods - SAGE Series in Public Relations (Hardback)Sherry Devereaux Ferguson (author)
Hardback 312 Pages / Published: 27/06/2000
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Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
Publisher: SAGE Publications Inc
Number of pages: 312
Weight: 624 g
Dimensions: 228 x 152 x 25 mm
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