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Research Methods in Business Studies (Paperback)
  • Research Methods in Business Studies (Paperback)

Research Methods in Business Studies (Paperback)

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Paperback 288 Pages / Published: 25/03/2010
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A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

Publisher: Pearson Education Limited
ISBN: 9780273712046
Number of pages: 288
Weight: 480 g
Dimensions: 238 x 166 x 18 mm
Edition: 4th edition

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