A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
Publisher: Pearson Education Limited
Number of pages: 288
Weight: 480 g
Dimensions: 238 x 166 x 18 mm
Edition: 4th edition
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