Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects - Research Memorandum 77 (Paperback)
  • Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects - Research Memorandum 77 (Paperback)
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Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects - Research Memorandum 77 (Paperback)

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Paperback Published: 01/03/2008
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Publisher: University of Hull, Business School (HUBS)
ISBN: 9781906422059
Dimensions: 297 x 210 mm

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