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Research Memorandum 38 the Impact of Gray Marketing and Parallel Importing on Brand Equity and Brand Value (Paperback)
  • Research Memorandum 38 the Impact of Gray Marketing and Parallel Importing on Brand Equity and Brand Value (Paperback)
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Research Memorandum 38 the Impact of Gray Marketing and Parallel Importing on Brand Equity and Brand Value (Paperback)

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Paperback Published: 01/08/2003
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Publisher: University of Hull, Business School (HUBS)
ISBN: 9781902034317

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