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Research in International Marketing - Routledge Library Editions: International Business (Paperback)
  • Research in International Marketing - Routledge Library Editions: International Business (Paperback)
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Research in International Marketing - Routledge Library Editions: International Business (Paperback)

(editor), (editor)
£35.99
Paperback 388 Pages / Published: 10/06/2014
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Publisher: Taylor & Francis Ltd
ISBN: 9781138007949
Number of pages: 388
Weight: 567 g
Dimensions: 235 x 159 x 21 mm

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