Research Handbook on Export Marketing - Research Handbooks in Business and Management Series (Hardback)
  • Research Handbook on Export Marketing - Research Handbooks in Business and Management Series (Hardback)
zoom

Research Handbook on Export Marketing - Research Handbooks in Business and Management Series (Hardback)

(editor)
£140.00
Hardback 448 Pages / Published: 26/12/2014
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.

Publisher: Edward Elgar Publishing Ltd
ISBN: 9781781954386
Number of pages: 448
Dimensions: 156 x 234 mm

You may also be interested in...

The 22 Immutable Laws Of Marketing
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
Sell or Be Sold
Added to basket
£21.50
Hardback
The Sell
Added to basket
£14.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
Brilliant Selling
Added to basket
£12.99
Paperback
DotCom Secrets
Added to basket
£14.95
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Marketing For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
Jab, Jab, Jab, Right Hook
Added to basket
Contagious
Added to basket
£8.99
Paperback
Building Strong Brands
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.