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Reputation Management - Management for Professionals (Hardback)
  • Reputation Management - Management for Professionals (Hardback)
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Reputation Management - Management for Professionals (Hardback)

(editor), (editor), (editor)
£69.99
Hardback 300 Pages / Published: 29/08/2011
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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642192654
Number of pages: 300
Weight: 625 g
Dimensions: 235 x 155 x 23 mm
Edition: 2011 ed.

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