Reputation Capital: Building and Maintaining Trust in the 21st Century (Paperback)
  • Reputation Capital: Building and Maintaining Trust in the 21st Century (Paperback)
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Reputation Capital: Building and Maintaining Trust in the 21st Century (Paperback)

(editor), (editor)
£54.99
Paperback 408 Pages / Published: 04/11/2014
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* ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. * ... strengthen client trust, ease the recruitment and retention of capable employees and improve access to capital markets or attract investors. * ... legitimate positions of power and build up reserves of trust which - lowed companies and politicians - but also researchers and journalists - to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable `soft' factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company's performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universitat of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% - and with less risk. Fig. 1. Performance of `reputation portfolios' vs.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783642424465
Number of pages: 408
Weight: 640 g
Dimensions: 235 x 155 x 22 mm
Edition: 2010 ed.

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