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Reputation & the Evolution of Generous Behavior (Paperback)
  • Reputation & the Evolution of Generous Behavior (Paperback)
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Reputation & the Evolution of Generous Behavior (Paperback)

(author)
£40.99
Paperback 77 Pages / Published: 18/08/2010
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Why are humans sometimes generous to each other? This remains a central question in social psychology, evolutionary biology, experimental economics, sociology, and other disciplines: if generous individuals provide benefits to others at a cost to themselves, then these costs imply that generosity will not evolve, not be learned, and/or not be chosen rationally. Despite these costs, humans often do help others at a cost to themselves. This book suggests that generous individuals can benefit in many ways for their acts, such that these reputational benefits can help explain why co-operative sentiment evolved and/or is learned through social reinforcement.

Publisher: Nova Science Publishers Inc
ISBN: 9781616681531
Number of pages: 77
Weight: 122 g
Dimensions: 155 x 230 mm

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