Representing Race: Ideology, Identity and the Media (Paperback)
Robert Ferguson (author)Published: 31/07/1998
Productive media analysis is like an iceberg, argues Roger Ferguson. The vast bulk beneath water is the intellectual, historical and analytical base without which media analysis may become superficial, mechanical or glib. Representing 'Race' argues that the study of 'race' and the media cannot be seriously undertaken without engaging with theories of ideology and without awareness of contemporary theoretical work, such as approaches to Orientalism and critical discourse analysis. Drawing on examples from newspapers, film, radio and television, Ferguson provides an overview and assessment of existing research in the area. Representing 'Race' is a challenge to intellectual complacency and a warning against the temptation to normalise the very term 'race'.
Publisher: Bloomsbury Publishing PLC
ISBN: 9780340692394
Number of pages: 296
Weight: 426 g
Dimensions: 232 x 157 x 22 mm
MEDIA REVIEWS
'This challenging text offers a detailed, nuanced critique of the operations of ideology in the construction and maintenance of racial hierarchies. Divided into one section on theoretical considerations, and another focused on lucid analyses of media case studies, the book offers us the tools for rethinking the complex relationship between 'race', ideology, and media representations.' Lola Young, Professor of Cultural Studies, Middlesex University 'This is the most illuminating analysis I have read on media use, misuse and default in regard to race and ideology. It should be required reading for all writers, broadcasters and film producers.' Donald Woods, Author of 'Asking for Trouble' 'There is much to admire in this work...the overall approach is convincing and promising...' European Journal of Communication
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