• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Religion and Commodification: 'Merchandizing' Diasporic Hinduism - Routledge Research in Religion, Media and Culture (Paperback)
  • Religion and Commodification: 'Merchandizing' Diasporic Hinduism - Routledge Research in Religion, Media and Culture (Paperback)
zoom

Religion and Commodification: 'Merchandizing' Diasporic Hinduism - Routledge Research in Religion, Media and Culture (Paperback)

(author)
£41.99
Paperback 228 Pages / Published: 02/08/2012
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which when used in worship also carry immense ritual and symbolic load) an indispensable part of its religious practices.

Traditionally, both services and objects required for worship were provided and produced by occupational communities. The almost sacred connection between caste groups and occupation/profession has been clearly severed in many diasporic locations, but importantly in India itself. As such, skills and expertise required for producing an array of physical objects in order to support Hindu worship have been taken over by clusters of individuals with no traditional, historical connection with caste-related knowledge. Both the transference and disconnect just noted have been crucial for the ultimate commodification of objects used in the act of Hindu worship, and the emergence of an analogous commercial industry as a result. These developments condense highly complex processes that need careful conceptual explication, a task that is exciting and carries enormous potential for theoretical reflections in key fields of study.

Using the lens of `visuality' and `materiality,' Sinha offers insights into the everyday material religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where religious objects have become commodified.

Publisher: Taylor & Francis Ltd
ISBN: 9780415651455
Number of pages: 228
Weight: 387 g
Dimensions: 229 x 152 mm

You may also be interested in...

The Way of the Strangers
Added to basket
The Islamic Enlightenment
Added to basket
Salafi-Jihadism
Added to basket
£9.99
Paperback
Destiny Disrupted
Added to basket
£12.99
Paperback
The Jewish Joke
Added to basket
£9.99
Hardback
Night
Added to basket
£8.99
Paperback
The Boy with the Topknot
Added to basket
Ten Myths About Israel
Added to basket
But You Did Not Come Back
Added to basket
This Orient Isle
Added to basket
£9.99   £7.99
Paperback
The Merchant of Syria
Added to basket
Letters to a Young Muslim
Added to basket
Belonging
Added to basket
£25.00
Hardback
The Age of Jihad
Added to basket
Making the Arab World
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.