Relationships and Networks in International Markets - International Business and Management 3 (Hardback)
  • Relationships and Networks in International Markets - International Business and Management 3 (Hardback)
zoom

Relationships and Networks in International Markets - International Business and Management 3 (Hardback)

(editor), (editor), (editor)
£90.99
Hardback 480 Pages / Published: 12/03/1998
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Publisher: Emerald Publishing Limited
ISBN: 9780080430638
Number of pages: 480
Weight: 847 g
Dimensions: 234 x 156 x 26 mm

You may also be interested in...

Business to Business Marketing
Added to basket
Absolute Value
Added to basket
£18.99
Hardback
Mastering Services Pricing
Added to basket
POWERLINES
Added to basket
£18.99
Book
Herd
Added to basket
£12.99
Paperback
Marketing Research: Tools and Techniques
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
The Customer-centric Blueprint
Added to basket
Consumer Behaviour
Added to basket
Consumerology
Added to basket
£12.99
Paperback
Winning at New Products
Added to basket
Hooked
Added to basket
£12.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.