Relationship Selling (Paperback)
  • Relationship Selling (Paperback)
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Relationship Selling (Paperback)

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£42.99
Paperback Published: 01/05/2009
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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780070172470
Weight: 1070 g
Dimensions: 261 x 203 x 25 mm
Edition: 3rd Revised edition

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