• Sign In / Register
  • Help
  • Basket0
Relationship Marketing (Paperback)
  • Relationship Marketing (Paperback)
zoom

Relationship Marketing (Paperback)

(author), (author), (author)
£35.99
Paperback 264 Pages / Published: 30/10/2002
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Publisher: Taylor & Francis Ltd
ISBN: 9780750648394
Number of pages: 264
Weight: 386 g
Dimensions: 235 x 159 x 13 mm

You may also be interested in...

The Loyalty Leap
Added to basket
£18.99
Hardback
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket
Life's A Pitch
Added to basket
Build a Brand in 30 Days
Added to basket
Growth Hacker Marketing
Added to basket
The Economist: Marketing
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Service Innovation Handbook
Added to basket
Raving Fans!
Added to basket
£7.99
Paperback
Marketing in easy steps
Added to basket
The 22 Immutable Laws Of Branding
Added to basket
Eating the Big Fish
Added to basket
£27.99
Hardback
Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.