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Relationship Marketing (Paperback)
  • Relationship Marketing (Paperback)
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Relationship Marketing (Paperback)

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£35.99
Paperback 264 Pages / Published: 30/10/2002
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Publisher: Taylor & Francis Ltd
ISBN: 9780750648394
Number of pages: 264
Weight: 386 g
Dimensions: 235 x 159 x 13 mm

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