Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)
  • Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)
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Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)

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£19.99
Hardback 392 Pages / Published: 03/03/2019
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Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

Publisher: Kogan Page Ltd
ISBN: 9780749484644
Number of pages: 392
Weight: 620 g
Dimensions: 217 x 156 x 26 mm


MEDIA REVIEWS
"Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read."--Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group
"Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities."--Patrick Koller, CEO, Faurecia
"Reinventing the Product not only looks thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy), it draws on a deep analysis of the five profound shifts they face to provide strategic and practical "how-to" advice for businesses as they develop digital products. An inspirational call-to-action."--Eric Chaniot, Chief Digital Officer, Michelin
"Powerful factors, such as the rapid rise of cloud computing, high-speed networks and Artificial Intelligence, are converging, requiring all product companies to fundamentally transform their products and their company. David Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value."--Marco Argenti, Vice President Technology, Amazon Web Services
"The swiftly emerging world of intelligent smart connected products will reshape industries, business processes, and consumer experiences. Reinventing the Product is an important and essential guide for business leaders, entrepreneurs and investors, looking to chart the course and unlock the value of this important trend."--Paul R. Daugherty, Chief Technology & Innovation Officer, Co-author of the bestseller Human + Machine: Reimagining Work in the Age of AI, Accenture
"In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value-creation approaches in product development and manufacturing. A groundbreaking book."--Phil Jansen, Vice President Product Development, Fiat Chrysler Automobiles
"The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile way, to meet fast-changing needs in a world of smart-connected devices. It provides compelling and inspiring case studies and examples to help your company find a way that fits best."--Yoon Lee, Ph. D., Senior Vice President and Division Head Content and Services, Product Innovation Team, Samsung Electronics America
"David Sovie and Eric Schaeffer lay out a powerful new framework for how to evolve both the product and business strategy needed to succeed in the digital age, and they provide fresh and very concrete recommendations on how to implement it pragmatically. Reinventing the Product should be required reading for all product company executives and their managers."--Bill Bien, Chief Marketing Officer and Head of Strategy, Signify
"Digital technologies such as AI, advanced analytics, edge computing, cloud and blockchain are transforming our lives fast. Thoroughly researched, Reinventing the Product doesn't just describe the emergence of a fascinating new product landscape that is shifting from traditional to smart connected products, including autonomous products. It is also an inspiring call-to-action for companies so seize enormous new opportunities fast - good for them, good for users and customers, good for growth and progress of societies."--Professor Dr Christoph Lutge, Peter Loescher Chair of Business Ethics and Global Governance, Technical University of Munich
"Eric Schaeffer and Dave Sovie provide a rare encompassing view on there invention of the product, re-imagining the current "digital transformation"trend. Original, remarkably thoughtful and with high practical relevance on every page."--Richard Mark Soley, PhD, Chairman and CEO, Object Management Group; Executive Director, Industrial Internet Consortium
"In their inspiring new book Eric Schaeffer and Dave Sovie not only show the fundamental shifts product companies are exposed to in digital times; they also provide creative analytical tools and concrete how-to advice for these companies to innovate, stay profitable and grow."--Cyril Perducat, Executive Vice President, Internet of Things & Digital Offers, Schneider Electric
"Reinventing the Product is a practical guide for harnessing IoT and AI to transform the very basis of a company's offerings. This is a must-read for industrial manufacturers looking to ensure their businesses remain relevant in the digital age."--Tim O'Keeffe, CEO, Symmons Industries

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