Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)
  • Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)
zoom

Reinventing the Product: How to Transform your Business and Create Value in the Digital Age (Hardback)

(author), (author)
£19.99
Hardback 392 Pages / Published: 03/03/2019
  • In stock

Available

  • This item has been added to your basket
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.

Publisher: Kogan Page Ltd
ISBN: 9780749484644
Number of pages: 392
Weight: 620 g
Dimensions: 217 x 156 x 26 mm

You may also be interested in...

Designing for Growth
Added to basket
Ten Types of Innovation
Added to basket
Organizational Change
Added to basket
The Creative Economy
Added to basket
Screw Business as Usual
Added to basket
The Myths of Innovation
Added to basket
My New Business
Added to basket
£14.99
Paperback
The Loyalty Leap
Added to basket
£18.99
Hardback
The Business of Sharing
Added to basket
The Tester's Pocketbook
Added to basket
Managing Innovation
Added to basket
£53.99
Paperback
The Go-To Expert
Added to basket
How to be an Artist
Added to basket

Please sign in to write a review

Your review has been submitted successfully.