America's fascination with celebrities never gets old. From People magazine, with a readership of 43 million to Internet sites like JustJared.com with over 80 million monthly views, celebrity information not only sells, it educates people about important issues--including cancer. Information is empowering and reading about a famous person coping with cancer can not only be inspiring, it can save a life. That's what Reimagining Cancer exemplifies through each of the books in the series
Cancer doesn't have to be a death sentence. About half of all cancers are preventable and can be avoided if current medical knowledge is better delivered*. Reimagining Men's Cancers--focusing on cancers of the prostate, penis, and testicles--provides readers with that critical information to help them manage, cope, and recover through a concise, easy-to-read style and format.
Beginning with a view of basic anatomy and an overview of how we view a particular cancer today, chapters flow easily into an explanation of signs, symptoms, diagnosis, scientific information and guidelines, and include a comprehensive survey of treatments and prevention. Woven throughout are stories, both medical and anecdotal, from men such as Joe Torre, Robert De Niro, Sir Ian McKellen, and Scott Hamilton.
Education is the key, and by using celebrity stories, Reimagining Men's Cancers can attract countless readers who might otherwise not pay attention to an epidemic that is likely to affect them or a loved one.
* The recent World Cancer Report from the World Health Organization
Publisher: Health Communications
Number of pages: 216
Weight: 340 g
Dimensions: 216 x 140 x 18 mm
"The illnesses of famous patients receive enormous attention from the media and serve as touchstones for patients and families dealing with similar conditions. They also can help vulnerable patients avoid being tricked by hoaxes, such as the unorthodox anticancer regimen that may have even accelerated Steve McQueen's death from mesothelioma. By taking a series of famous cancer cases and looking at the actual information being received by the public, Doctors Boguski and Berman are furthering the important process of ascertaining exactly what these episodes teach us."
--Barron H. Lerner, MD, PhD, Professor of Medicine and Public Health, New York Presbyterian, The University Hospital of Columbia and Cornell, author, When Illness Goes Public: Celebrity Patients and How We Look at Medicine
"As an educator striving to effectively convey key points in a lecture, including a celebrity facet with other examples makes it easier for our students, trainees, and faculty to work through very complex concepts in a fun way. Celebrity Diagnosis provides credible information about health conditions and diagnoses for many popular figures today. I am able to use the resource in a professional capacity within the library as well in my courses and workshops on various topics related to genomic medicine and biomedical research."
--Kristi L. Holmes, PhD, Director, Galter Health Sciences Library at Northwestern University, Feinberg School of Medicine
"Thank you for sharing the relationship between celebrity health conditions, consumer Internet search behavior, and its potential for developing teachable moments for the advancement of public health."
--Nan M. Laird, PhD, Harvey V. Fineberg, Professor of Biostatistics, Harvard School of Public Health
"Media coverage of celebrities contains little material that conveys useful health information. This is a missed opportunity that can and should be addressed."
--Dr. Katherine Smith, Johns Hopkins Bloomberg School of Public Health
"MedPage Today found that since launching Celebrity Diagnosis on our site, page views have risen faster than any other blog we carry. We believe it's because celebrities attract attention as a jump-off point to educate. You have found a unique niche."
--Robert Stern, Advisory Board, Everyday Health, former CEO, MedPage Today
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