• Sign In
  • Help
  • My Basket0
Reconstructing Italian Fashion: America and the Development of the Italian Fashion Industry - Dress, Body, Culture (Paperback)
  • Reconstructing Italian Fashion: America and the Development of the Italian Fashion Industry - Dress, Body, Culture (Paperback)
zoom

Reconstructing Italian Fashion: America and the Development of the Italian Fashion Industry - Dress, Body, Culture (Paperback)

(author)
£27.99
Paperback 208 Pages / Published: 01/06/2000
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Despite its long eclipse by Parisian couture, Italian fashion is now celebrated globally for the quality of its tailoring, fabric and design. But an Italian label was not always a yardstick for excellence. In the twenty years following the Second World War, a little known fact is that America played a key role in the development of Italy's fashion industry. More generally known is that the Marshall Plan had a formative influence on the financial and industrial reorganization of Italian postwar reconstruction. But America's specific influence on the regeneration of the Italian textile industry has been largely passed over, despite the meteoric rise of design houses such as Max Mara, Gucci and Prada.However, while American interest was central to the industrial and stylistic expansion of Italian fashion, the lessons learned were combined with Italian ideas and energies to create fashions with a distinctly Italian edge. This book reveals that a deliberate effort went into the development of an Italian national identity in fashion design, partially in response to American interest. Drawing on a wide range of sources, notably the testimonies of key witnesses, contemporary media reports and surviving garments, this book contributes to the scant research on twentieth century Italian dress and specifically exposes for the first time the depth of American involvement in Italian fashion in a crucial phase of its development.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781859733417
Number of pages: 208
Weight: 299 g
Dimensions: 234 x 156 x 11 mm

You may also be interested in...

The 1930s Home
Added to basket
£5.99
Paperback
Harry Potter - A History of Magic
Added to basket
£30.00   £25.99
Hardback
Out on the Land
Added to basket
£25.00
Hardback
Insomniac City
Added to basket
£9.99
Paperback
Mad Enchantment
Added to basket
£9.99
Paperback
Man of Iron
Added to basket
£10.99   £8.99
Paperback
Harry Potter - A Journey Through A History of Magic
Added to basket
The Fundamentals of Interior Design
Added to basket
International Football Kits True Colours
Added to basket
How to Read Churches
Added to basket
About Looking
Added to basket
£9.99   £7.49
Paperback
How To Read Castles
Added to basket
How to Read Buildings
Added to basket
Landskipping
Added to basket
£9.99   £7.99
Paperback
How to Read Paintings
Added to basket
The Calligrapher's Bible
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.