Recommended: How to sell through networking and referrals - Financial Times Series (Paperback)Andy Lopata (author)
Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.
Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing.
You will discover:
How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales
Detailed guidance on how to use LinkedIn to generate referrals
Practical, takeaway information which can be implemented easily in any business that needs to generate new sales
Publisher: Pearson Education Limited
Number of pages: 304
Weight: 466 g
Dimensions: 216 x 138 x 19 mm
“Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable.”
PQ Magazine 01st October 2011
"...very valuable and in-depth guide providing useful summaries and checklists. The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally."
Head of Executive Development, IDDAS
Women in Banking and Finance Magazine
“…appealingly written with anecdotes and stories to illustrate different points… the writing is clear, direct and active making it feel as if selling through networking and referrals is straight forward, so long as you do it well…
This was a well written book and would prove useful to professionals:
who already use networking and want some extra ideas
who haven't been sure how to use their networks to ask for referrals
who previously viewed networking as a bit of a chore, handing out business cards and getting no return
new to networking and want ideas about how to start
I’ll give ‘Recommended’ 9 out of 10 and will use it as a regular reference for my own strategy.”
Training Zone, 21/12/2011
"Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals. Learn from a seasoned and recognized networking expert."
Jason Jacobson, Networking Insight, March 20th 2012
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