Readings in Advertising, Society, and Consumer Culture (Hardback)
  • Readings in Advertising, Society, and Consumer Culture (Hardback)

Readings in Advertising, Society, and Consumer Culture (Hardback)

(editor), (editor), (editor)
Hardback 250 Pages / Published: 30/11/2008
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Publisher: Pentagon Press
ISBN: 9788182743458
Number of pages: 250

You may also be interested in...


Please sign in to write a review

Your review has been submitted successfully.