Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37 (Hardback)Weipin Tsai (author)
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Publisher: Palgrave Macmillan
Number of pages: 249
Weight: 470 g
Dimensions: 216 x 140 x 15 mm
'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to "May Fourth Spirit," for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose old readerships either (and thus to preserve the type of literature that would be condemned by May Fourth protagonists as "mandarin duck and butterfly literature")... Tsai's book makes an important contribution by showing that the Shenbao reader was indeed much more diverse in class (and gender) background than is generally assumed.'
- The Journal of the China Quarterly, Barbara Mittler
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