Although economic reasoning has infiltrated many fields in the social sciences, those who study value conflicts have resisted rational choice approaches to the subject. Instead, most contend that political conflict over cultural values is best explained by group loyalties, symbolic motives and other "nonrational" factors. In this book, Dennis Chong shows that a single model can explain how people make decisions across both social and economic realms. He argues that preferences result from a combination of psychological dispositions, which are shaped by social influences and developed over the life span, as well as costs and benefits calculated according to our desire for material gain and social acceptance. Chong's book yields insights about the circumstances under which preferences, beliefs, values, norms and group identifications are formed. Most significantly, it offers an explanation of how ingrained social norms and values can change over time in spite of the myriad forces working to maintain the status quo.
Publisher: The University of Chicago Press ISBN: 9780226104386 Number of pages: 248 Weight: 602 g Dimensions: 236 x 161 x 24 mm Edition: 2nd ed.
Simply reserve online and pay at the counter when you collect.
Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
This item can be requested from the shops shown below. If this item isn't available to be reserved nearby, add the item to your basket instead and select 'Deliver to my local shop' at the checkout, to be able to collect it from there at a later date.
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at