Raising Consumers: Children and the American Mass Market in the Early Twentieth Century - Popular Cultures, Everyday Lives (Hardback)
  • Raising Consumers: Children and the American Mass Market in the Early Twentieth Century - Popular Cultures, Everyday Lives (Hardback)
zoom

Raising Consumers: Children and the American Mass Market in the Early Twentieth Century - Popular Cultures, Everyday Lives (Hardback)

(author)
£70.00
Hardback 320 Pages / Published: 26/11/2004
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important-and controversial-dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society-would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers-and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

Publisher: Columbia University Press
ISBN: 9780231113885
Number of pages: 320
Weight: 581 g
Dimensions: 236 x 164 x 19 mm

You may also be interested in...

The Rational Optimist
Added to basket
The Age Of Capital
Added to basket
£14.99
Paperback
More Money Than God
Added to basket
The Making of the English Working Class
Added to basket
The Downfall of Money
Added to basket
Lords of Finance
Added to basket
£10.99
Paperback
The Great Escape
Added to basket
£14.99
Paperback
The Ascent of Money
Added to basket
House of Debt
Added to basket
£11.50
Paperback
The Great Hunger
Added to basket
Debt
Added to basket
£17.99
Paperback
Taxation: A Very Short Introduction
Added to basket
The Great Crash 1929
Added to basket
Guns, Germs And Steel
Added to basket
£10.99   £8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.