Quicksilver Companies: The Battle for the Online Consumer (Hardback)
  • Quicksilver Companies: The Battle for the Online Consumer (Hardback)
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Quicksilver Companies: The Battle for the Online Consumer (Hardback)

(author)
£49.00
Hardback 192 Pages / Published: 18/05/2001
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The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the Quicksilver Companies and this book is about them. As the creator of the BBC online site and advisor to businesses such as The Financial Times , SkyDigital, BP Amoco and others Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real-life stories to show how to avoid the pitfalls.

Publisher: Palgrave Macmillan
ISBN: 9780333960288
Number of pages: 192
Weight: 434 g
Dimensions: 234 x 156 x 16 mm


MEDIA REVIEWS

'Quicksilver Companies is a real eye-opener and an essential primer for internet companies trying to avoid the financial quicksand which could lie ahead.' - Chris Cramer, Vice President, CNN International

'As the internet advertising business recovers from catching a cold,

Quicksilver Companies is a highly readable, yet insightful work that is well grounded in robust strategic thinking, and will prove valuable to new and old media companies.' - Paul Robinson, Senior Vice President, Walt Disney Television International

'A useful review of the pitfalls and pratfalls of the first dot com era with sound recommendations for how to avoid them in the future!' - Professor John Quelch, Dean of London Business School

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