The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications.
Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills.
Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses.
New to this Edition:
- Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces
- Extensive revamp of two Statistics chapters based on student and lecturer feedback
- Crucial updated practical guides to using Excel and SPSS
- Integrated companion website resources helps relate theory to real world examples
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/quantitative-methods-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Publisher: Bloomsbury Publishing PLC
Number of pages: 728
Weight: 1554 g
Dimensions: 276 x 216 x 25 mm
Edition: 4th edition
Provides a clear and very accessible introduction to modern quantitative methods. Beautifully produced and superbly resourced, it will appeal to business students of every mathematical persuasion. * Dr James Freeman, Manchester Business School, UK *
Written in an accessible manner with plenty of examples for practice, Swift and Piff is particularly suited to a first year course in quantitative methods in business/management where the maths/statistics ability of students is mixed. * Dr Maxwell Chipulu, Southampton Management School, UK *
A highly recommended book that clearly explains the essential quantitative methods used in business and finance. The abundance of examples, exercises and work cards will help students build confidence through practice. * Lieven De Moor, Vrije Universiteit Brussel, Belgium *