This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are `retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of `digitally native' tools that are designed for online social environments.
Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of `hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.
This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
Publisher: Taylor & Francis Ltd
Number of pages: 228
Weight: 408 g
Dimensions: 235 x 159 x 15 mm
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