Qualitative Research in Business and Management (Paperback)Michael David Myers (author)
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An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.
Key features include:Case studies, exercises, further reading and examples from first-tier journalsAn enhanced Companion Website including journal articles and weblinks Chapters on writing up research and how to get your research published.
Visit the Companion Webiste at www.sagepub.co.uk/myers2e
Publisher: SAGE Publications Ltd
Number of pages: 296
Weight: 520 g
Dimensions: 242 x 170 x 15 mm
Edition: 2nd Revised edition
Professor of Organizational Psychology, Manchester Business School, UK
'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' -
M. Lynne Markus, The John W. Poduska
Sr. Professor of Information and Process Management, Bentley University
`Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field'
Professor Cathy Urquhart
Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University
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