Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice (Paperback)Thomas Bjorner (author)
Paperback 272 Pages / Published: 12/01/2015
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The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.
Publisher: Reitzel, Hans
Number of pages: 272
Weight: 532 g
Dimensions: 245 x 170 x 23 mm
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