Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice (Paperback)
  • Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice (Paperback)
zoom

Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice (Paperback)

(author)
£37.99
Paperback 272 Pages / Published: 12/01/2015
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.

Publisher: Reitzel, Hans
ISBN: 9788741258539
Number of pages: 272
Weight: 532 g
Dimensions: 245 x 170 x 23 mm

You may also be interested in...

The Unwritten Rules of PhD Research
Added to basket
Business Research
Added to basket
£46.99
Paperback
Business Research Methods
Added to basket
The Incidental Steward
Added to basket
Qualitative Research Practice
Added to basket
Measuring Behaviour
Added to basket
£29.99
Paperback
Qualitative Data Analysis
Added to basket
Qualitative Data Analysis with NVivo
Added to basket
The Research Funding Toolkit
Added to basket
Interviews in Qualitative Research
Added to basket
Successful Qualitative Research
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.