Purple Cow: Transform Your Business by Being Remarkable (Paperback)
  • Purple Cow: Transform Your Business by Being Remarkable (Paperback)
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Purple Cow: Transform Your Business by Being Remarkable (Paperback)

(author)
£9.99
Paperback 160 Pages / Published: 27/01/2005
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Publisher: Penguin Books Ltd
ISBN: 9780141016405
Number of pages: 160
Weight: 117 g
Dimensions: 198 x 129 x 9 mm

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