Publishing: Principles and Practice (Paperback)
  • Publishing: Principles and Practice (Paperback)
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Publishing: Principles and Practice (Paperback)

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£25.99
Paperback 240 Pages / Published: 13/09/2011
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"This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended."
- Iain Stevenson, Director, UCL Centre for Publishing

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.

The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:

Legal conundrumsCultural conflictsTrade practicesPublishing within and across sectorsEditorial requirementsThe challenge of electronic publishingMaking your ideas count in printRationalization and the growth of corporate publishing cultures

The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Publisher: SAGE Publications Ltd
ISBN: 9781847870155
Number of pages: 240
Weight: 430 g
Dimensions: 242 x 170 x 15 mm


MEDIA REVIEWS
This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended. -- Iain Stevenson
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook. -- Penelope Woolf
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement. -- John Martin
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.' -- Goodreads.com Review
'Guthrie's book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.' -- standoutbooks.com Review
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.
-- Online Journal of Communication and Media Technologies

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