Public Relations: Concepts, Practice and Critique (Hardback)
  • Public Relations: Concepts, Practice and Critique (Hardback)
zoom

Public Relations: Concepts, Practice and Critique (Hardback)

(author)
£105.00
Hardback 304 Pages / Published: 29/11/2007
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice...it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: * Reputation * Risk * Impression management * Celebrity * Ethics * Persuasion and propaganda * Emotional and spiritual dimensions of management * Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Publisher: SAGE Publications Ltd
ISBN: 9781412930475
Number of pages: 304
Weight: 640 g
Dimensions: 232 x 186 x 23 mm

You may also be interested in...

Meet the People
Added to basket
£14.99
Paperback
On Purpose
Added to basket
£19.99
Paperback
Brilliant PR
Added to basket
£10.99
Paperback
Master Media Relations
Added to basket
Internal Communications
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
Public Affairs in Practice
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
Strategic Public Relations Leadership
Added to basket
The PR Masterclass
Added to basket
Public Relations For Dummies
Added to basket

Please sign in to write a review

Your review has been submitted successfully.