Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
Publisher: Pearson Education (US)
Number of pages: 592
Weight: 866 g
Dimensions: 232 x 187 x 21 mm
Edition: 5th edition
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