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Public Relations Programming and Production (Paperback)
  • Public Relations Programming and Production (Paperback)
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Public Relations Programming and Production (Paperback)

(author)
£27.00
Paperback 334 Pages / Published: 11/03/1988
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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

Publisher: ABC-CLIO
ISBN: 9780275926823
Number of pages: 334
Weight: 726 g
Dimensions: 230 x 150 mm

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