Public Relations Ohne Grenzen? - Organisationskommunikation (Paperback)
  • Public Relations Ohne Grenzen? - Organisationskommunikation (Paperback)
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Public Relations Ohne Grenzen? - Organisationskommunikation (Paperback)

(author)
£42.99
Paperback 322 Pages / Published: 15/04/2004
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Welche Rolle spielt die Nationalkultur eines Landes fur die Unternehmens-PR vor Ort? Gibt es einen Zusammenhang zwischen der PR-Praxis und der individuellen Weltsicht von PR-Fachleuten? In ihrer explorativen Studie verknupft die Autorin die Wissensbestande der PR mit den Erkenntnissen der Kulturforschung.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783531141589
Number of pages: 322
Weight: 535 g
Dimensions: 244 x 170 x 18 mm
Edition: 2004 ed.

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